"We are what we repeatedly do. Excellence, then, is not an act but a habit" - Aristotle
At Thera, we’re building something ambitious — and ambition demands a different kind of culture. These principles define how we think, how we work, and how we win.
We never claim that our approach is the right one, just that it's ours. It requires speed, intensity, and an obsession with the details that others overlook. But for those who thrive here, it’s electrifying — a place where you’ll do the best work of your career, surrounded by people who demand the same of themselves.
The Thera 7 are how we operate. They’re simple to remember, hard to live up to, and non-negotiable.
We start with the customer and work backwards. Every decision should be grounded in solving real pain points for our customers. Their trust is our license to operate, and their success is our success.
We don’t tolerate mediocrity. Excellence is our baseline — in judgment, communication, curiosity, and impact. If you consistently deliver extraordinary results, you will thrive here. If you don’t, this won’t be the right place for you.
Execution speed compounds. We act with urgency, bias toward action, and push projects across the finish line quickly — without sacrificing quality. Momentum matters more than perfection.
We sweat the details. Whether it’s product, process, or communication, we aim for precision and elegance. Good enough isn’t enough — we strive for work that feels thoughtful and enduring.
We zoom out to see the whole. We connect dots across functions, anticipate second-order effects, and build scalable solutions instead of patching symptoms. Think long-term architecture, not short-term hacks.
We can do anything, but not everything. We constantly ask: “What moves the needle most?” Resources — time, money, energy — must be focused on what drives asymmetric impact for Thera and our customers.
Good communication is judged by what is understood, not what is said. We judge communication by its impact, not its intent. Clarity and conciseness are the standard.